The Re-Invention of Las Vegas
This is Where It All Began
    

   hen the history of Las Vegas is written, 1989 will mark a turning point, and The Mirage will be the focus.
   It was in 1989 that Steve Wynn opened the hotel-casino he called "a wonderment the world will flock to see."
   And it did just that, sparkling a surge in visitors that has continued unabated.  The city had 18 million visitors in 1989, more than 33 million in 1999 -- a testament to the city's re-invention of itself.
   The Mirage also marked the start of a building boom that has seen more than a dozen new hotel-casinos and the coming of the word "megaresort."
   But The Mirage did more than offer a fancy new hotel with gambling.
  It proved that visitors are interested in fine dining and high-end shopping.  And Siegfried & Roy raised the city's entertainment bar to a new level, breaking every attendance mark in show business history at The Mirage.
   The Mirage also proved that attractions in addition to gambling can solidify a market as a tourism destination -- offering a 100-foot volcano in the front, dolphin and rare white lion and tiger habitats in the back.
   When the numbers were in, and The Mirage was a striking financial success, Wynn's forcast was proven true.  The world did, indeed, flock to see his wonderment, and continues to flock to the city it helped re-invent.

 

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Last modified: October, 2001